Being untrendy on TikTok? How niche is the new mainstream

May 25, 2023

In a world where trends shift faster than a viral video can make you laugh, one unexpected phenomenon has taken the social media landscape by storm: being untrendy. Yes, you heard it right! The seemingly contradictory notion of being untrendy has become the biggest trend among Gen Z. And guess what? TikTok, the reigning champion of short-form content, has capitalized on this unique trend to propel its success to new heights. So, let's dive into the fascinating world of untrendiness and uncover how TikTok leverages these niches to prosper. Why go with the flow when you can go against it?


TikTok's Algorithm: The Wizard Behind the Curtain

Have you ever wondered how TikTok seems to know you better than you know yourself? It's all thanks to its powerful algorithm, the digital wizard that works tirelessly behind the scenes. But what makes it so remarkable? Well, the algorithm uses a combination of machine learning, artificial intelligence, and user interactions to curate personalized content. By analyzing your interactions, interests, and preferences, TikTok's algorithm presents you with a stream of content tailored to your tastes. It's like having a virtual personal assistant that knows exactly what you want, even when you didn't know it yourself!


Trends that Defy Trends: Riding the Wave of Unconventionality

While TikTok is known for its viral challenges and dance crazes, it's the unconventional trends that truly make it stand out. The platform has become a hotbed for niche communities and interests, where untrendy is the new trendy. From cottagecore to frogcore, witchtok to planttok, TikTok has embraced these diverse subcultures, allowing users to find their unique voice and express themselves authentically. So, whether you're passionate about obscure indie music or obscure cat facts, there's a corner of TikTok waiting to welcome you with open arms.

@redfairytarot

An illustration of Witchtok


Sounds and Hashtags: The Sonic Highway to Virality

Sounds and hashtags are the backbone of TikTok's viral ecosystem. The platform offers an extensive library of audio snippets, music tracks, and sound effects that users can incorporate into their videos. These sounds create a sense of familiarity and association within niche communities. Pair them with the right hashtags, and you've got a recipe for viral success. Whether it's #oddlysatisfying or #catsoftiktok, these tags help content reach the right audience and connect like-minded individuals who share similar interests.

@supercarblondie

The first page that comes up when you type #luxurycars on TikTok

Finding Your Tribe

Communities on TikTok offer more than just entertainment; they foster a sense of belonging and empowerment. By diving into these niches, you'll discover people who share their passions, interests, and struggles. They become a digital tribe, supporting and motivating you as you navigate the vast landscape of TikTok.

@shanewhalley

A creator that is sharing his weightloss journey and has inspired many to lead a healthier life


💭So what?
In the ever-changing digital landscape, Gen-Z is finding their groove in the untrendy, and TikTok is their stage of choice. It's not just about following the crowd, but about authenticity and individuality. TikTok's user-oriented algorithm, diverse sound library, and effective hashtag system amplify these unique voices, fostering niche communities that celebrate unconventional interests. The key takeaway? Embracing and supporting these 'untrendy' trends and communities could be the golden ticket for those aiming to succeed in this new media era. The real magic lies not in fitting in, but in standing out.