Your weekly media dose of Gen Z #1

Jul 5, 2023

Dear Yoof News reader,You asked, we listened! We're switching to a once-a-week newsletter to bring you our top stories, all in one go. No more clutter, just the good stuff, once a week. So, here's what made waves this week:Reaching Gen Z: Easy Guide to Personalization, Green Practices, and New Digital SpacesOur very own Martynas attented Cannes Lions last week, bringing back great insights into Gen-Z marketing trends. Curious about Gen-Z's digital habits, the rise of sustainable products, and the evolution of brand strategies in the metaverse? Or perhaps the intriguing merger of social media and e-commerce sparked by the Twitter-Shopify partnership? Check out his articleCheck out his articleHow does TikTok Niches works? The example of WitchcraftIf you're in the media sector and curious about how to navigate and leverage TikTok's niche communities, this is your guide. Adelina uncover the mechanics of the TikTok algorithm, learn the art of resonating with your targeted audience, and understand the emergence and influence of niches like WitchTok.Check out his articleAct2ality: TikTok's News Sensation! 🚀 Dive into our exclusive chat with the founders of Act2ality, the Spanish startup that's changing the game for Gen-Z news on TikTok. From a small start in 2015, Gabriela Campbell and Daniela McArena have turned Act2ality into TikTok's top news channel in Europe. Curious about how they create content or what's next on their agenda? We've got it all covered here​.Check it out 🤓Meet B-Side: Boston's Fresh Take on News Local news, going viral? Exclusive interview with B-Side, made by The Boston GlobeYou might have already stumbled upon The B-Side, the innovative newsletter that is rapidly taking root within the Boston Globe Media. The newsletter, created by Andrew Grillo, is charting an exciting new course for local news consumption. As the reverberations of its influence extend beyond Boston,…Yoof NewsHanna BernardB-Side is a youth-powered media platform that's giving a voice to Boston stories that the mainstream often misses. Born from the minds of young Bostonians, B-Side is all about sharing news that really matters to the community​.Check it out 🤓We hope you love this week's line-up of stories. Remember, we want to hear from you! 🗣️ Take a moment to fill out our Feedback Form and help us keep getting better!Catch you next week, The Yoof News Team 🚀