How Gen-Z is blurring the lines between information and amusement on TikTok

Imagine a world where, the lines between news and entertainment have become increasingly blurred. Gen-Z is turning that imagination into reality. This generation has grown up with the internet and social media, which have transformed the way they consume information and entertainment. Dive with us into this exploration of how traditional media can turn this shift into their power-play, redefining their role for a generation that's rewriting the rules.

The rise of social media
For many young people, news is not just about staying informed; it's also about being entertained. In fact, a recent study by Pew Research Center found that 48% of 18-29 year-olds say they get their news from social media and not from news websites.

Enter Gen-Z's favourite news hubs: TikTok and Instagram Reels. These platforms have revolutionised the way news is consumed by turning information into bite-sized, visually appealing videos. It's like getting your news with a side of laughter and enjoyment!

For example, TikTokers like @tataki (in French) and the @thewashingtonpost (in English) use humour and satire to comment on current events, political issues and social media trends. They take complex topics and break them down into simplified chunks that are easy to understand and share.